About Us
At VIDA Design Studio, we design spaces that are not only aesthetic, but also meaningful and practical.
Founded by two friends who share a love for thoughtful design, we bring together different strengths — from interior architecture and narrative design to business strategy — to create spaces that work in the real world, not just on paper.
We believe that great design is more than how a space looks. It’s about how it feels, how it functions, and how it fits into people’s lives. Our goal is to find the right balance between aesthetics, usability, and financial feasibility — so each project feels personal, purposeful, and well-crafted.
To us, interiors should grow naturally from their context — blending with the architecture while also reflecting the people who use them. We’re passionate about creating designs that tell stories, spark emotion, and make everyday life better.
At VIDA, we see every project as a chance to connect space, people, and their stories — and we design with that balance in mind.
Co-Founder
Thachanok Pongprayoon
Managing Director
Thachanok Pongprayoon graduated with honors in Interior Architecture from Chulalongkorn University, where her thesis on sustainable museum design earned her the Jury’s Selection Award by Art4D Magazine. She also won 1st place in the Green School Design Contest by SCG and was a finalist in the TIDA Thesis Awards. After working at CHAT Architects, she pursued an MBA at Imperial College London to merge her design expertise with business insight. She later joined Srivikorn Group in the UK as a business developer before co-founding VIDA Design Studio. Thachanok is also a visiting lecturer at Chulalongkorn University, where she teaches interior design with a focus on holistic thinking.
Sorracha Nimityont
Design Director
Sorracha Nimityont holds a degree in Interior Architecture from Chulalongkorn University. Early in her career, she worked as a freelancer and collaborated with university professors on research and interior design for various projects for the university. Driven by a passion for storytelling through space, she pursued further studies in Narrative Design at Central Saint Martins, University of the Arts London. Upon returning to Thailand, she co-founded VIDA Design Studio and currently serves as a visiting lecturer at Chulalongkorn University, where she teaches interior design and mentors thesis students.