This project is an interior design for a second branch of Orca, a steakhouse restaurant. With a plan to expand its business in the future, it is essential that Orca strengthen its brand characteristic and identity. Therefore, the project was not only to design an interior but also to help the Orca create a uniqueness for their business.
It was essential to understand the company’s culture and how they operate to bring out the restaurant’s characteristic and create a brand identity. The aim of the design was to go beyond physical appearances of interior decoration but to be integrative in terms of customer experience, operational flow, and an ease to duplicate for further branches.
